Tel Aviv/ Berlin, October, 2020 – Swisscom Trust Services and EasySend are entering into a strategic partnership to provide a seamless digital user experience even in highly regulated industries. With a focus on the insurance and banking market, EasySend offers a no-code platform that makes it easy to digitize the completion of contract forms. As a trust service provider, Swisscom ensures that the processes are legally binding through the qualified electronic signature.
Simple digitization of contracts
Financial service providers and insurers operate in a market that is characterized by high regulatory hurdles. This makes it difficult to comprehensively digitize and thus simplify the relationship with the customer. In many cases, a written contract is still required, for example in the private banking sector when customers want to open a new securities account. The paper form is also often still required for life and credit default insurance policies and for damage reports. With the extensive forms, it is easy for customers to make mistakes when filling them in. These are usually only discovered by the responsible clerk after they have been sent, which further complicates the already lengthy process.
With the EasySend solution, companies can map these processes in a digital framework. The no-code platform does not require any programming knowledge on the part of the user. The white-label solution, which integrates with CRM and BPM, acts as a layer between the customers and the company’s systems. The collaborative approach is particularly helpful when concluding contracts: clerks can fill out the documents in real time together with the customer and make corrections if necessary. Incorrectly completed documents are thus a thing of the past. The visualization of processes also shows exactly where customers have problems and abort the process, thus improving completion rates.
EasySend works with over 90 percent of Israeli insurance companies and also has customer relationships with German insurance companies such as R+V Versicherung and Nürnberger Versicherung.
Certified electronic signature creates trust and convenience at the same time
However, the German and European market requires different regulations than those that apply in Israel, for example. The eIDAS (EU) and ZertES (Switzerland) regulations define the qualified electronic signature as the only digital alternative to the handwritten signature, to which it is on an equal footing in almost all areas. Despite these bureaucratic differences, the electronic signature remains the most convenient and fastest way for users to express their will. This unambiguous declaration of intent is necessary for the conclusion of a contract: customers can make it, for example, by entering a mobile TAN.
By combining the services of Swisscom Trust Services and EasySend, it is now possible to directly sign a document that a customer has filled out electronically. This drastically reduces the time needed to conclude a contract. What used to take days or even weeks can now be completed in under an hour. Thanks to full integration with customer platforms, nothing changes for end users in their familiar environment. However, a media break in the customer journey is avoided and the process is much smoother for customers.
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