Baloise is an integrated financial services provider in Switzerland, combining bank and insurance companies. In addition, the company is active in Germany, Belgium, and Luxembourg. The approximately 7,900 Baloise employees focus on optimal customer service and innovative products and services.
In the case of life insurance applications and opening a new customer file, the problems of time-consuming processes arose. In the interest of an optimal customer experience and faster business processing, Baloise was looking for a complete digital solution.
To realize simpler and faster business processes in the highly regulated financial environment, Baloise relies on the expertise of ROCKON Digital Evolution – an expert in customer identification and legally binding contract signing with an electronic signature. ROCKON obtains the required certificates for the qualified electronic signature (QES) from Swisscom Trust Services.
Since the launch of the joint solution in August 2019, customers have been able to sign electronically from the comfort of their homes or in the branches. Possible application scenarios include insurance and banking contracts. During the process, customers are advised individually by an employee. This ensures that the customer’s needs are optimally addressed, and possible errors when filling out online forms can be avoided. The company thus also benefits from faster processes:
„I notice a significant acceleration in customer interaction. Compared to the previous paper process, we are at least a week faster," says Matthias Merki, customer advisor at Baloise.
The identification of the qualified electronic signature is subject to strict security guidelines. Therefore, in this project, it was apparent to integrate this step into a personal consultation and to create a trustworthy environment. The modern solution IdentON, an identification service from ROCKON, supports customer advisors. Their shown identity documents are scanned and checked for authenticity during customer identification. The Smart Registration Service of Swisscom Trust Services acts as the technical infrastructure in the background.
Once the customer’s identity has been confirmed, they can sign contracts digitally. Customers only need their mobile phones because they receive a confirmation SMS code for the two-factor authentication. If the customer enters this code, this is considered a clear expression of intent, triggering the signature. Since this process is automated, various contracts can be legally signed within minutes.
„I would recommend the electronic signature. On the one hand, because it allows us as customer advisors to focus on other things in the advisory service – keyword 'less paperwork' – on the other hand, because we are continuously learning and flexibly implementing operational and technological improvements", says Merki.